01 / CAMPAIGN FILMLabor Day
CASE STUDY ↗THE IDEA & IMPACT
An open brief. Five professions. One shared tribute.
My role: scriptwriting, directing and editing.
AHMED BAKRY / CREATIVE DIRECTION · FILM · AI
I shape ideas, direct stories and bring them to life. From the first thought to the final frame.
Senior Video Journalist · CNN Business Arabic ↗BASED IN ABU DHABI, UAEClick the eye · change the moodChampagne
Current employer
Campaign film
أبكو العالمية
صحيفة الرؤية الإماراتية
تريندز للبحوث والاستشارات
قناة دريم المصرية
قناة CBC المصرية
تلفزيون الفجيرة
بوابة العين الإخبارية
مركز أدنيك للمعارض
Abu Dhabi Heritage Authority · هيئة أبوظبي للتراثCREATIVE DIRECTION / FILM / AI
01 / CAMPAIGN FILMAn open brief. Five professions. One shared tribute.
My role: scriptwriting, directing and editing.
02 / NARRATIVE FILMThe brief A narrative film exploring Emirati family life and belonging.
My role Wrote the scenes, chose the locations and cast, directed, and supervised the edit and color.
Result A completed narrative film, brought together from script and casting through direction, edit and the final color finish.
03 / EVENT FILMThe brief Capture the arena, people and energy of ADIHEX through a 10-day production.
My role Led the full on-site coverage team for 10 days — developed the video concepts, supervised every shoot, served as technical and operational lead, and oversaw edit and color.
Result Delivered the event film with a coordinated production team and a consistent creative direction across the coverage.
04 / HUMAN STORIESThe brief Tell the story of an iftar initiative through the people taking part.
My role Connected script, direction and editing around the human side of the initiative, keeping people at the centre of the story.
Result A completed human-interest film documenting the initiative and its spirit of giving.
05 / CNN BUSINESS ARABICThe brief Create “Make It with ADNOC” for CNN Business Arabic.
My role Brought scriptwriting, direction, cinematography and editing together in one workflow to shape a clear visual story for a business audience.
Result A finished piece produced for CNN Business Arabic, bringing editorial storytelling and hands-on filmmaking into the same project.
Creative leadership, tailored to every story.
Creative treatment · Storyboarding · AI visual development
Live-action footage meets AI-developed characters in a proposed awareness film about respect, responsibility and national identity.

The client supplied real footage of two children retrieving and cleaning a discarded UAE flag, and asked for a film celebrating their gesture.
Developed a treatment combining the original footage with AI-created representations of the children. Planned a 14-scene narrative with camera direction, timing, voiceover and music.




Storyboard & proposed treatment. Frames shown are development visuals.
Senior Video Journalist · Full-time
Visual journalism across business and economics.
Research-led films for international audiences.
Communications, global events and interviews.
Government campaigns and multi-location productions.
News storytelling and motion infographics.
Television content, from production through final edit.
Freelance Senior Video Editor
Freelance Senior Video Editor
Freelance Senior Video Editor
Senior Video Editor
Additional freelance media work: Rotana · Al Ain News · Eram News
Every medium. One cinematic vision.
From newsrooms to national campaigns, my journey spans television, PR, government communications, print and digital journalism. I bring that experience to every story—finding its heart, shaping its world and directing it from the first spark to the final frame.
A clear idea and purpose.
The look, the plan, the team.
Direct. Edit. Refine.
B.A. Mass Communication · TV & Radio · Cairo University
Editing & graphics · Certificate & diploma · Apple
Color grading workshop · in5 Media, Dubai
AI throughout. Human direction always.
Client-supplied footage of two children rescuing a discarded UAE flag became the starting point for a 14-scene treatment. I developed AI character representations, shot direction, voiceover and music planning.
Explore the storyboard ↗Development frames · Proposed treatment, not a completed filmTreatment development and a 14-scene narrative for Respect for the Flag.
AI-developed characters for the Respect for the Flag treatment.
Scene composition and camera direction in the Flag storyboard.
Proposed voiceover, music and scene timing for the Flag treatment.
Let’s create something great.
Let’s talk about your projectMessage me on WhatsAppFor creative opportunities & collaborations.
contact@ahmedbakry.com