AHMED BAKRY / CREATIVE DIRECTION · FILM · AI

I see the story
before it’s shot.

I shape ideas, direct stories and bring them to life. From the first thought to the final frame.

Senior Video Journalist · CNN Business Arabic ↗BASED IN ABU DHABI, UAE

Click the eye · change the moodChampagne

Selected work & platforms
Current employer
Ministry of Human Resources and EmiratisationCampaign film

Media & communications experience

APCO Worldwideأبكو العالمية
صحيفة الرؤية الإماراتية
تريندز للبحوث والاستشارات
قناة دريم المصرية
قناة CBC المصرية
تلفزيون الفجيرة
بوابة العين الإخبارية

Events & project work

ADNEC Centre Abu Dhabiمركز أدنيك للمعارض
Abu Dhabi Heritage Authority · هيئة أبوظبي للتراث
The selected moments

The showreel.

Watch on YouTube ↗

CREATIVE DIRECTION / FILM / AI

Selected projects

Different stories.
One point of view.

05 SELECTED PROJECTS
Frame from Labor Day01 / CAMPAIGN FILM

Labor Day

CASE STUDY ↗

Labor Day

Creative Direction · Concept · Casting · Direction · Edit & Color

CAMPAIGN FILM
THE IDEA & IMPACT

An open brief. Five professions. One shared tribute.

My role: scriptwriting, directing and editing.

Frame from Emirati Family02 / NARRATIVE FILM

Emirati Family

Emirati Family

Writer · Director · Casting & Locations · Edit & Color

NARRATIVE FILM
BRIEF / ROLE / RESULT

The brief A narrative film exploring Emirati family life and belonging.

My role Wrote the scenes, chose the locations and cast, directed, and supervised the edit and color.

Result A completed narrative film, brought together from script and casting through direction, edit and the final color finish.

ADIHEX 2026 — YouTube film preview03 / EVENT FILM

ADIHEX 2026

YOUTUBE FILM ▶

ADIHEX 2026

Creative Lead · Concept · Direction · Edit & Color

EVENT FILM
BRIEF / ROLE / RESULT

The brief Capture the arena, people and energy of ADIHEX through a 10-day production.

My role Led the full on-site coverage team for 10 days — developed the video concepts, supervised every shoot, served as technical and operational lead, and oversaw edit and color.

Result Delivered the event film with a coordinated production team and a consistent creative direction across the coverage.

Frame from The Giving Family04 / HUMAN STORIES

The Giving Family

The Giving Family

Scriptwriting · Human storytelling · Direction · Editing

HUMAN STORIES
BRIEF / ROLE / RESULT

The brief Tell the story of an iftar initiative through the people taking part.

My role Connected script, direction and editing around the human side of the initiative, keeping people at the centre of the story.

Result A completed human-interest film documenting the initiative and its spirit of giving.

Make It with ADNOC — CNN Business Arabic05 / CNN BUSINESS ARABIC

Make It
with ADNOC

CNN BUSINESS ARABIC

Make It with ADNOC

Script, direction, cinematography and edit by Ahmed Bakry.

CNN BUSINESS ARABIC
BRIEF / ROLE / RESULT

The brief Create “Make It with ADNOC” for CNN Business Arabic.

My role Brought scriptwriting, direction, cinematography and editing together in one workflow to shape a clear visual story for a business audience.

Result A finished piece produced for CNN Business Arabic, bringing editorial storytelling and hands-on filmmaking into the same project.

Creative leadership, tailored to every story.

Creative development / Storyboard

A real moment.
A new visual language.

Respect for the Flag

Creative treatment · Storyboarding · AI visual development

Live-action footage meets AI-developed characters in a proposed awareness film about respect, responsibility and national identity.

Storyboard scene: children presenting folded UAE flags to their father
Explore the treatment & storyboard ↗

The starting point

The client supplied real footage of two children retrieving and cleaning a discarded UAE flag, and asked for a film celebrating their gesture.

My creative response

Developed a treatment combining the original footage with AI-created representations of the children. Planned a 14-scene narrative with camera direction, timing, voiceover and music.

Storyboard & proposed treatment. Frames shown are development visuals.

Professional experience

Editorial depth.
Creative perspective.

CURRENT / UAE

CNN Business Arabic

Senior Video Journalist · Full-time

Visual journalism across business and economics.

Trends Research & AdvisorySenior Video Producer

Research-led films for international audiences.

Muslim Council of EldersSenior Video Producer

Communications, global events and interviews.

APCO WorldwideSenior Video Producer

Government campaigns and multi-location productions.

Al Roeya NewspaperSenior Video Editor

News storytelling and motion infographics.

Dream TVSenior Video Producer & Editor

Television content, from production through final edit.

More broadcast experience +

Fujairah TV

Freelance Senior Video Editor

MBC Masr

Freelance Senior Video Editor

CBC Channel

Freelance Senior Video Editor

Video Cairo Sat

Senior Video Editor

Additional freelance media work: Rotana · Al Ain News · Eram News

About

Big picture.
Every detail.

Every medium. One cinematic vision.

From newsrooms to national campaigns, my journey spans television, PR, government communications, print and digital journalism. I bring that experience to every story—finding its heart, shaping its world and directing it from the first spark to the final frame.

01 / THINK

Find the story.

A clear idea and purpose.

02 / SHAPE

Build the vision.

The look, the plan, the team.

03 / MAKE

Follow it through.

Direct. Edit. Refine.

Selected Events & Campaigns

Experience in focus.

Explore 16 events & campaigns +

Events & forums 13

  • Pope Francis’ Visit to the UAE

    UAE · 2019
  • Human Fraternity Conference & Document Signing

    Abu Dhabi
  • Qudwa Forum

    2017
  • Emerging Peacemakers Forum

    Geneva · 2023
  • COP28

    Dubai · 2023
  • Make it in the Emirates Forum

    UAE
  • ADIHEX

    Abu Dhabi
  • Abu Dhabi International Book Fair

    Abu Dhabi
  • NAVDEX

    UAE
  • IMF–World Bank Annual Meetings

    Thailand · 2026
  • Silk Road Finance & Technology Forum

    Uzbekistan · 2026
  • Zayed Award for Human Fraternity

    Award event
  • Emirates Labour Market Award

    Award event

Campaigns & films 03

  • Workers’ Awareness Campaigns

    Ministry of Human Resources & Emiratisation
  • Workers’ Day Documentary Films

    Ministry of Human Resources & Emiratisation
  • UAE–USA: 50 Years

    Campaign
Education & Certifications

Media, editing & visual craft

B.A. Mass Communication · TV & Radio · Cairo University

Editing & graphics · Certificate & diploma · Apple

Color grading workshop · in5 Media, Dubai

AI & craft

Human vision.
Expanded possibilities.

AI throughout. Human direction always.

CASE IN DEVELOPMENT / RESPECT FOR THE FLAG

From a real gesture to a visual world.

Client-supplied footage of two children rescuing a discarded UAE flag became the starting point for a 14-scene treatment. I developed AI character representations, shot direction, voiceover and music planning.

Explore the storyboard ↗Development frames · Proposed treatment, not a completed film
AI development storyboard: discovery of the flag
01 / Character & visual development
AI development storyboard: children and their father
02 / Scene composition & direction
01 / DEVELOP

Ideas & scripts

Treatment development and a 14-scene narrative for Respect for the Flag.

02 / VISUALISE

Visual development

AI-developed characters for the Respect for the Flag treatment.

03 / CREATE

Image & motion

Scene composition and camera direction in the Flag storyboard.

04 / REFINE

Edit & sound

Proposed voiceover, music and scene timing for the Flag treatment.

Contact

Hiring a creative director?
Let’s talk.

Let’s create something great.

Let’s talk about your projectMessage me on WhatsApp

For creative opportunities & collaborations.

contact@ahmedbakry.com

Scriptwriting · Directing · Editing — Ahmed Bakry

Watch on YouTube ↗